CANON USA LAUNCHES NEW AD CAMPAIGN SUPPORTING BOTH VIXIA HIGH-DEFINITION AND FLASH MEMORY CAMCORDERS
LAKE SUCCESS, N.Y., May 9, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today announced the launch of a new, integrated advertising campaign for its camcorder product line up. A two-pronged effort with creative supporting Canon’s new VIXIA line of HD camcorders, as well as its revolutionary line of Flash Memory camcorders, will reach consumers through a variety of print and interactive executions. A dramatic new platform for VIXIA was developed, “Be HD,” which will communicate how Genuine Canon Optics and Canon’s proprietary video technologies help consumers to experience the full potential of HD video. The Flash Memory creative utilizes a bold, attention-getting print execution and highly interactive online executions to deliver Canon’s core message of “What video should be, finally is.” Read the rest of this press release »
Technology | May 10th, 2008